Case Study Conrad Dubai.jpg


Conrad Dubai


International Resort Hotel and Spa

Conrad Dubai is a 51-storey luxury hotel, located in Dubai’s commercial center on Sheikh Zayed Road. The 555-room property was officially opened in 2013. 


The hospitality sector has its own particularities –

24/7 High Speed Internet Access (HSIA) has become essential to guests,

who have come to expect it as a bare minimum when choosing a destination. 

For corporate clients, who rent conference rooms & reception halls, HSIA is vital.

As part of one of Hilton’s luxury brands, Conrad Dubai feels this requirement daily. 

The Challenge

Conrad Dubai has always delivered on the promise of quality HSIA to its guests. However, leased lines (i.e.: private circuits, private lines) are particularly expensive in Dubai, and the property was planning to replace its costly line with multiple lower bandwidth ADSL links. The move would provide considerable savings on a monthly basis. Yet, despite the savings, they were afraid that it would be at the expense of performance, which was an unacceptable risk. They continued to look for an alternative. 

The Solution

The solution came to Conrad Dubai through word-of-mouth. A gentleman, who formerly worked at a supplier providing the property with HSIA support, suggested the hotel look into ELFIQ link balancing technology. What they found answered two challenges they were facing: it was an affordable solution that would help them save on the cost of their bandwidth from day one, and it could manage the ADSL lines, avoiding any performance loss.  

Adding more circuits can be done seamlessly and easily, on-demand, without having to worry about unused bandwidth, and can be put to use from the very moment it is hooked up to the Link Balancer.  

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“I was afraid that adopting multiple ADSL lines would reduce the speed, but it didn’t – it’s stable as if I had a leased line. I currently have 620Mbps worth of bandwidth with ELFIQ, and I am now planning to increase the bandwidth to 1.1Gbps.”


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